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How to Keep Your  Mailing Costs Down

Factors to keep in mind when planning materials and tasks for your mailing:

  • Time is everything. The longer it takes us to process your bulk mail job, the more it costs. On a mailing of 2,000 pieces involving 5 tasks, shaving off even 1 second per task eliminates almost 3 hours, or $90.00. Plan your mailing so that it requires fewer time-intensive tasks and more time-efficient ones.

  • Plan ahead. Get us involved before you finalize your design. Have any permit imprint placed on your camera-ready art. Fax us a copy of the mailing panel so that we can review it for compliance with USPS regulations before you copy or print.

  • Paper choice. If rubber-stamping is required on your job, don’t use glossy paper, which is often impermeable to ink and slow to dry. If your mail pieces will be metered, don’t use dark colored paper (the red meter ink won’t show).

  • Folding. Machine folding (single sheets) is much quicker than hand-folding. You’ll save if 2 or more inserts can be machine-folded individually rather than being collated and hand-folded together.

  • Mailing labels. Be sure that labels you print or purchase are in zip code order, and that address and zip code information is accurate. Provide us with zip code breakdown reports whenever possible. If you want us not to use certain labels, it is better to cross through them with a bright colored pen than to remove them from the backing. Standard self-adhesive labels on white or colored paper take less time to affix than transparent labels.